
Roxana Becerril
All Stories

Sunday Breakfast Society is charming restaurant-goers in the South Bay with an elevated brunch experience available all day.“We decided to invest a lot in the interior design and the food...

Elevated shopping, dining is in the bag at MRKT Space
International businessmen and friends Alex Brinis and Matt Power have curated a selection of high-quality foods, pantry items and great bites at MRKT Space, an upscale convenience store, cafe and...

Casa y Cocina celebrates beauty of Latin traditions
Casa y Cocina, a new kitchen and home decor shop in North Park, is importing a taste of cultures from south of the border and beyond.“(The store) feels a little...

San Diegan’s lip gloss brand inspires fun, adventure
A jetsetter at heart, Juli Deveau is now a cosmetics entrepreneur hoping to share the thrill of having a night out in the city, one tube of lip gloss at...

Harland Brewing opens South Park eatery, brewpub
San Diego’s Harland Brewing Co. is making itself at home in South Park with a brewpub, coffee house and restaurant, all under the same roof.“We want to open a family-friendly...

Taquitos are the star at San Diego’s El Tianguis
This interview was translated from Spanish.Named after open-air markets in Mexico, El Tianguis is focusing on fresh to turn a Mexican fast-food staple into something special. The San Diego-based restaurant...

Arabic, Turkish-style coffee is specialty at Finjan Coffee Co.
Coffee lovers ready to expand their world can experience Arabic and Turkish-style preparations at Finjan Coffee Co., a new venture by the same group behind the Middle Eastern street-food shop,...

Unique, long-time lamp shop shines in Hillcrest
Ensconced in a classic Craftsman house on Sixth Avenue in Hillcrest, Tap Lighting is a bright spot for people looking for lamps of all kinds — antique or new.The two-story...

PARU Tea offers warm blend of cultures, tradition
Steeped in a mix of cultures and traditions, San Diego-based PARU Tea is helping customers make daily tea rituals an easy, accessible practice with two locations in Point Loma and...

Paris-inspired bakery and cafe opens in Del Mar
San Diegans can experience a little slice of at Paris En Rose, a new shop serving delicious sweet and savory fare with a French twist in Del Mar. “I...

Build company brings striking designs to life
From inspiration to fabrication, Alex Franklin is bringing unique residential, retail and commercial designs to life through his company, Lark Design Co.Since attending Kearny High School,where he learned welding and...

Paris-inspired bakery and cafe opens in Del Mar
San Diegans can experience a little slice of at Paris En Rose, a new shop serving delicious sweet and savory fare with a French twist in Del Mar. “I...

Un colectivo en Barrio Logan crea una comunidad artistica inclusiva
En Barrio Logan, un colectivo de artistas locales y comerciantes está creando una comunidad diversa llena de arte, cultura y productos eclécticos en Art Hub Makers."Es una comunidad muy bonita",...

Barrio Logan collective creates inclusive art community
Editor’s note: This interview was translated from Spanish.In Barrio Logan, a collective of local artists and shop owners are creating a diverse community filled with art, culture, and eclectic goods...

Unique home and garden shop thriving in Ocean Beach
Lush flora fills the space at Botanica Home and Garden, a unique shop and garden center in Ocean Beach.“I always grew up in the garden in New England, out in...

Novo Brazil brinda por la expansion a Imperial Beach
Con un nombre que significa "nuevo" en portugués, la cervecería de inspiración brasileña Novo Brazil celebra su reciente expansión a Imperial Beach, su cuarto local en San Diego."Con nuestro plan...

Novo Brazil toasts to Imperial Beach expansion
With its name meaning “new” in Portuguese, the Brazilian-inspired brewery Novo Brazil is celebrating its recent expansion into Imperial Beach, its fourth location in San Diego.“With our plan of being...

Luxury crepe cake boutique opens in UTC
A New York City luxury dessert shop has arrived in La Jolla’s Westfield UTC: Lady M Confections, where mille crêpes are the star of the show.“San Diego is just such...

Connection is music to the ears of Lovesong Coffee
There’s more than coffee brewing at Lovesong Coffee and Market in North Park, a space intended for pouring hand-crafted lattes and fostering loving human connections.“All of life is a love...

Notebook brand promotes making memories last
The owner of Fingers Crossed Co., a line of notebooks and journals based in Banker’s Hill, is encouraging people to embrace the new year and preserve special moments by putting...

Astrology-inspired restaurant opens in North Park
Seventh House, a new French-Baja California restaurant in North Park, is serving up mystical entertainment alongside its creative culinary fare.“Seventh House (has) tarot inspiration,” said co-owner Preston Cobb. “We wanted...

College area coffee shop creates community
Ultreya Coffee and Tea on College Avenue is serving more than caffeine — it wants to be a safe space for all, wherever they’re at in life.“(‘Ultreya’ means) ‘I wish...

Everwild Designs has a hit with pickleball jewelry
Encinitas-based Everwild Designs has created a playful new jewelry collection for pickleball enthusiasts with a name that’s right on point: PickleBelle.Company CEO Irina Rachow, who designs Everwild’s jewelry with her...

North County food-delivery service promotes ‘feeding souls,’ too
A food delivery company based in Encinitas, Science and Soul is providing more than healthy meals, it’s inspiring change in people's relationship with food and encouraging them to feed their...

North County food-delivery service promotes ‘feeding souls,’ too
A food delivery company based in Encinitas, Science and Soul is providing more than healthy meals, it’s inspiring change in people's relationship with food and encouraging them to feed their...

Carlsbad tote company helps fight hunger in India
Ending world hunger is part of the fabric of Rice Love, a Carlsbad-based company that creates eco-friendly backpacks and tote bags.Adhering to cruelty-free practices, Rice Love makes its unique products...

New sushi and sake bar rolls into North County
Temaki Bar, a new handroll, sushi and sake t in Encinitas, is making a splash with its different approach to Japanese food, combining sushi and surf cultures.Created by Clique Hospitality,...

Little Italy boutique imports unique, eclectic styles
Sainte Marie boutique in Little Italy takes clients to another world with each handmade piece it offers, designed with fabrics imported from across the globe.“I think what makes the shop...

For Ethos athleisure wear owner, inclusivity is key
Encinitas-based athleisure wear brand Ethos is steering away from a “one size fits all” approach and catering to women of all shapes and sizes — just as its creator, Will...

La tienda de donas mexicoamericana continua creciendo
Barrio Donas, una panadería de Clairemont Mesa influenciada por las donas americanas y las conchas mexicanas, pronto estará rodando hacia National City y Old Town con su fusión de culturas...

Woman-owned pharmacy brings new approach to wellness
Remedy Holistic Pharmacy, an independent pharmacy in Little Italy, offers a variety of traditional and holistic health treatments, but its most powerful tool may be personal: it's the way it...

Mexican-American donut shop continues to rise
Barrio Donas, a Clairemont Mesa bakery influenced by American donuts and Mexican conchas, is soon rolling into National City and Old Town with its fusion of cultures and flavors.Jonathan Garcia...

La tienda de ceramica O’side se desarrolla alrededor de los hallazgos artesanales
La familia Carrillo lleva importando cerámica de México al sur de California desde 1962. Ya sea una maceta esmaltada a fuego alto o una pieza de talavera para la pared,...

SD juice bar owner loves sharing healthy habits
After years of living an unhealthy lifestyle in her 20s, Jenna Keil shifted her focus to clean eating and exercise, helping her shed 100 pounds. Juicing became one of the...

O’side pottery store is shaped around artisan finds
The Carrillo family has been importing pottery from Mexico into Southern California since 1962. Be it a high-fire glazed pot or a talavera piece of wall art, Carrillo Pottery is...

Siblings savor the moment with their mimosas-on-the-go
Three siblings who grew up exploring Northern California are making a splash in the world of canned beverages with Suntide Mimosas, a San Diego-based company inspired by the classic brunch...

Escondido cooking school serves up fun
A new cooking school in Escondido is helping people feel at home in the kitchen while having a great time, too.North County Cooking Classes is operated by Charles Heineke, better...

SD wellness app turns workouts into rewards, donations
Once a college student struggling with body image and eating concerns, Sam Pantazopoulos found a way to help herself and others find a balance between working out, eating healthy and...

Descubrir lo que significa ser ‘suficientemente moreno’ a traves de las palabras del actor Christopher Rivas
Para el polifacético Cristopher Rivas, un hombre latino, sentirse seguro de sus logros no siempre ha sido fácil.Con raíces tanto dominicanas como colombianas, Rivas —quien creció en Queens, Nueva York—...

Unpacking what it means to be ‘Brown Enough’ through the words of actor Christopher Rivas
For the multi-hyphenated Cristopher Rivas, a Latino man, feeling confident of his accomplishments hasn't always come easily.With both Dominican and Colombian roots, Rivas — who grew up in Queens, New...

Gaslamp restaurant teleports diners to a tropical rainforest
Zama, a new restaurant on the corner of Fifth and Island Avenue in the Gaslamp, is taking foodies on a rainforest-themed excursion with every bite of its Latin American and...

La Mesa resale boutique celebrates 40th anniversary
Tucked on the corner of La Mesa Boulevard, the women’s resale boutique Act II is celebrating its 40th year of dressing locals in clothes that are gently worn and “gentle...

Urban winery branches out with another new tasting room
Carruth Cellars has returned to Little Italy with a new tasting room on the first floor of the boutique Carté Hotel.The Solana Beach-based winery previously had a wine garden and...

Thread and Bloom boutique sews up loyal following in San Diego
Carina Lindsay’s new clothing store, Thread and Bloom, fits perfectly with her personal style: chic, put together and trend forward. In the four months since Lindsay opened the boutique on...

TravelStore approach takes off with clients, employees
Travel can be exhilarating and life-changing, but planning a trip can also be stressful and time consuming, even for seasoned adventurers. TravelStore helps eliminate the hassle so clients can focus...

El viaje de artista a empresaria: La creadora de Nopalera cambia la narrativa de las marcas latinas
Todo empezó con una declaración atrevida."Quiero crear una marca latina de alta calidad que esté en las estanterías de Barneys", afirmó Velásquez a su diseñador de marcas durante las primeras...

The journey from musician to skincare CEO: Nopalera’s owner changes Latinx brand narratives
It started with a daring statement.“I want to build a high-end Latina brand that's going to sit on the shelves of Barneys,” Sandra Velasquez asserted to her branding designer during...

Bilingual Montessori school grows in Linda Vista
After five years of running a childcare program in her Eastlake home, Sayra Godinez is taking her business, Timbertoy Montessori, to a two-story building in Linda Vista.Godinez, a teacher who...

European chefs whip up farm-to-fork experiences
When sco Bonsi and Adisa Ziric crossed paths at a Thanksgiving dinner in 2014, neither could have predicted they would one day open a cooking business together. A trip to...

Societe Brewing raises glass to Old Town expansion
Societe Brewing Company is bringing its rally cry, “Beer Folk Unite,” to Old Town. At its new tasting room, which opened in September, the local craft beer maker is brewing...

Sisters’ boutique makes splash in Little Italy
Girl-boss sister duo Marla Ivanna Encinas and Valentina Sicoli are creating a splash with Valmare Boutique in Little Italy. The two have made fashion, resort wear and now, skincare, more...

Sea Hive Marketplace puts modern twist on flea markets
Sea Hive Marketplace in Oceanside has doubled-down on the sustainable and aesthetic beauty of vintage goods. The 13,000 square-foot venue at 1555 South Coast Highway — which is celebrating its...

Vista mom’s brand of natural products started as a labor of love
Underwhelmed with the quality of her everyday laundry detergent, mom-of-four Kristin Fracassi began to dive deeper into household products.When she learned most ingredients in these cleaning items were toxic, she...

Nick Jonas y John Varvatos inauguran un jardin de tequila en la azotea y un restaurante en Gaslamp
Cuando los mundos de la moda, la música y las destilerías colaboran, algo nuevo florece.El jueves, el Gaslamp quarter verá nacer un nuevo local de vida nocturna: Villa One Tequila...

Nick Jonas and John Varvatos plant rooftop tequila garden and restaurant in Gaslamp
When the worlds of fashion, music and distilleries collide, something new blossoms.On Thursday, the Gaslamp quarter is seeing a new nightlife venue come to life: the first-ever rooftop tequila garden...

Nick Jonas and John Varvatos plant rooftop tequila garden and restaurant in Gaslamp
When the worlds of fashion, music and distilleries collide, something new blossoms.On Thursday, the Gaslamp quarter is seeing a new nightlife venue come to life: the first-ever rooftop tequila garden...

Art bookstore opens in North Park gallery space
Swish Projects is turning the page on its gallery on El Cajon Boulevard in North Park, welcoming a collaborator who has converted the space into a new art bookstore called...

Pilates studio wants to inspire people to Ascend
Runner and fitness model Christie Wang discovered Pilates while living on the East Coast when she stumbled on a studio during a run. She started taking classes and fell in...

Anywear da un giro transfronterizo a la ropa ‘athleisure’
Anywear Sportswear, de Georgina Saucedo, aporta un giro transfronterizo a la tendencia de la ropa deportiva para mujeres.La marca de Saucedo se centra en prendas cómodas y con estilo que...

Anywear brings cross-border twist to ‘athleisure’ wear
Anywear Sportswear by Georgina Saucedo is bringing a cross-border twist to the athleisure wear trend for women.Saucedo’s brand is focused on comfortable, stylish clothing that can be worn anytime, anywhere....

Inflate San Diego pumps up beauty of bounce houses
For decades, bounce houses have been a fun but somewhat frumpy party staple, splattered in unattractive colors and themes. Inflate San Diego is flipping that idea on its head.“The days...

International dining options take off at Sky Deck
Just over a year ago, the local dining scene in Del Mar reached new heights when the Del Mar Highlands Town Center turned a space above Jimbo’s market into Sky...

KNVS creates an artful dining experience in Oceanside
KNVS (pronounced Canvas) is painting a new picture in the North County dining scene. The fourth eatery by Kevin Shin at The Fin Hotel in downtown Oceanside is part restaurant,...

La Tercera Avenida de Chula Vista mejora su presentacion con una campana de renovacion de imagen
CHULA VISTA — El epicentro de Chula Vista —una bulliciosa zona de negocios locales marcada por un letrero de bienvenida de gran tamaño— está experimentando algunos cambios atractivos en las próximas semanas.Conocido...

Chula Vista’s Third Avenue spruces up image with rebranding campaign
CHULA VISTA — Chula Vista’s epicenter — a bustling strip of local businesses marked by a larger-than-life welcome sign — is seeing some eye-catching changes in the coming weeks.Known as the Third...

San Marcos family’s ice cream business is sweet success
When Sarah Wynn gifted her husband, Chris, an ice cream maker for Christmas several years ago, it was a fun nod to their longtime love of the frozen dessert. Little...

Communal Coffee creating something special in Oceanside
Communal Coffee is brewing up something unique at its coffee shop and work hub in downtown Oceanside — classes and workshops that teach people how to create something beautiful.The original...

Monsaraz Hotel is right at home in Point Loma
Just a three-minute drive from San Diego International Airport, The Monsaraz San Diego in Point Loma is a blend of two worlds.Inspired by Portuguese influences and a West Coast aesthetic,...

Madi shakes up brunch scene in Normal Heights
Inspired by its sister restaurant, Madison on Park, Madi is making brunch the star of its Normal Heights menu, showcasing items like mimosas and waffle churro sticks every day of...

Luxury eye-wear brand, Alexander Daas, expands to Del Mar
Growing up as the son of an optician, Alex Feldman became familiar with optics and the craftsmanship behind eyewear at an early age.His family’s brick and mortar optical store in...

Kove unveils new tasting room in Miramar
San Diego has been home to breweries and brewpubs for decades and now a new craft beverage is creating a buzz.Kové, a new hard yerba mate brewed in San Diego,...

La marca de belleza ecologica Vamigas, de origen latino, pretende reemplazar los productos quimicos toxicos
Mientras se enfrentaba a problemas de fertilidad y se sometía a tratamientos de FIV (fecundación in vitro) en 2019, a la chilena-estadounidense Ann Dunning le dijeron que se mantuviera alejada...

Latina-owned green beauty line, Vamigas, aims to replace harmful chemicals in skincare routine
While facing fertility issues and undergoing IVF (in vitro fertilization) treatments in 2019, Chilean-American Ann Dunning was told to stay away from beauty and hygiene products with fragrances. The list...

Part Time Lover puts new spin on listening bars
Part Time Lover, a new Japanese-inspired listening bar in North Park, is turning the tables on the classic approach to listening bars. In Tokyo, the philosophy behind listening bars can...

Pretty picnics just a start for RendezVu Events
While planning his 24th birthday two years ago, André Vu found himself in a rut. With businesses closed and indoor social gatherings on hold, the options were limited.Scrolling through social...

New Bonita ice cream shop scoops nostalgic Mexican flavors
If you have ever been to a park in Mexico — be it in San Miguel de Allende, Guanajuato or Guadalajara, Jalisco — you know the space is home to...

New Bonita ice cream shop scoops nostalgic Mexican flavors
If you have ever been to a park in Mexico — be it in San Miguel de Allende, Guanajuato or Guadalajara, Jalisco — you know the space is home to...

Nueva neveria de Bonita ofrece nostalgicos sabores mexicanos
Si alguna vez has estado en un parque de México -ya sea en San Miguel de Allende, Guanajuato, o en Guadalajara, Jalisco-, sabrás que en ese espacio hay vendedores locales...

Ambar Lucid embodies new identity ‘Estrella’ in her first headlining tour
“There's something about Ambar that just makes me feel hypnotized. I keep listening (to) all the songs in loop every day,” Bam Boaventura wrote in a YouTube comment. “Such a...

Ambar Lucid encarna su nueva identidad ‘Estrella’ en su primera gira como titular
"Hay algo en Ambar que me hace sentir hipnotizada, sigo escuchando (todas) las canciones en ciclo de repetición cada día", escribió Bam Boaventura en un comentario de YouTube. "¡Qué talento!"Éste...

La chef de San Diego Claudia Sandoval se embarca en un viaje gastronomico multicultural en su nuevo programa
Cuando hace cuatro años le pidieron a Claudia Sandoval que conceptualizara su "proyecto de ensueño", pensó en su ciudad natal, San Diego, y en su país vecino, México, y por...

San Diego chef Claudia Sandoval embarks on multicultural food journey in new show
When Claudia Sandoval was asked four years ago to conceptualize her “dream project,” she thought of her hometown of San Diego and its neighboring country, Mexico, and consequently, the cross-over...

San Diego chef Claudia Sandoval embarks on multicultural food journey in new show
When Claudia Sandoval was asked four years ago to conceptualize her “dream project,” she thought of her hometown of San Diego and its neighboring country, Mexico, and consequently, the cross-over...

Empresa de San Diego propiedad de una latina recibe subsidio de la Fundacion Eva Longoria
Al pasar de ser conductora de Uber a convertirse en propietaria de un negocio, Mirna Guardiola es una de los 4.65 millones de empresarias latinas de Estados Unidos que han...

Latina-owned business receives grant from Eva Longoria Foundation
From being an Uber driver to becoming a business owner, Mirna Guardiola is one of the 4.65 million Latino business owners in the U.S. to prove they can achieve more...

Eventos del Cinco de Mayo en San Diego
SAN DIEGO — El Cinco de Mayo, una celebración que rebosa margaritas y tacos, es un día en el que la victoria de México sobre Francia en la Batalla de Puebla, el...

Cinco de Mayo happenings in San Diego
SAN DIEGO — A celebration overflowing with margaritas and tacos, Cinco de Mayo is a day in which Mexico’s victory over at the Battle of Puebla on May 5, 1862, is...

Mexican artists inspire at 38th annual ArtWalk in Little Italy
For decades, Little Italy has served more than carbonara and Aperol spritz. Aside from being a city landmark, the Italian neighborhood doubles as a home to the city’s Mexican Consulate...

Artistas mexicanos inspiran en la 38 edicion del ArtWalk en Little Italy
En Little Italy se sirve desde hace décadas algo más que carbonara y un aperitivo Aperol. Además de ser un punto de referencia de la ciudad, el barrio italiano también...

Artistas visuales de Tijuana son reconocidas en San Diego y en Nueva York
A veinte millas de San Diego, Tijuana alberga el hogar de cientos de creadores que se inspiran en ambos lados de la frontera.Ser un artista transfronterizo significa crear algo —ya...

Tijuana visual artists recognized in San Diego and in New York
Twenty miles away from San Diego, Tijuana is home to hundreds of creators who draw inspiration from both sides of the border.To be a cross-border artist means to create something...

Extended wait times at the border pose a threat to Mexican American culture and families
Becerril is a recent San Diego State University graduate who majored in journalism. She lives in Chula Vista.I looked for something to shield my face from the red flashes beaming...

Frantic house hunting. Uncertain futures. Four San Diego college students on COVID-19
Bustling college campuses have emptied amid the COVID-19 outbreak as California and the rest of the U.S. shuts down to stave off greater infection. Students were told to go home,...