Author Image: Roxana Becerril

Roxana Becerril

All Stories

Victoria Schulte and Charlotte Zappulla are the owners of Crevette Design Studio in Little Italy.

Custom jewelry studio offers eclectic designs

Crevette Design Studio’s mission is creating one-of-a-kind jewelry pieces full of whimsical charm.Victoria Schulte and Charlotte Zappulla launched the studio at 320 West Cedar Street in Little Italy after working...
Tera Peterson is the co-founder and chief creative officer of NuFACE.

Vista-based company thrives with at-home facial devices

NuFACE is celebrating almost two decades of elevating consumers’ skin-care routines with its line of at-home microcurrent devices.The Vista-based company was founded in 2005 by Carol Cole—a licensed aesthetician who...
Inside the new SAGO Encinitas.

SAGO is new jungle-inspired venue in Encinitas

SAGO is bringing a sophisticated nightlife venue to Encinitas where people can dine and socialize in style.The modern supper club at 485 South Coast Highway 101 is owned by Dale...
Joe and Kathryn Ortega are the owners of Craft on Third in Chula Vista.

Chula Vista craft studio sparks creativity

Craft on Third, an arts and crafts studio in downtown Chula Vista, is helping people channel their creative side.The studio’s owner, Kathryn Ortega, said she decided to bring a new...
0000018c-4b83-dc44-a9ae-ebe77a580000

Momma Pots plants its own East County retail shop

Momma Pots, a San Diego-based plant accessory brand created by East County native Blaine Tiongson, is helping people connect with nature at its first retail shop.Tiongson grew up in Lakeside...
0000018c-4b75-d745-afef-4f7513f90000

Women-led marketplace pops up in Liberty Station

The Female Maker Market is fostering a community of women-owned businesses with a series of curated pop-up markets throughout Southern California.The business was founded in 2020 by Veronica “Ronnie” Salazar,...
0000018c-3613-da44-a1cf-3f536e070000

Pitfire Pizza brings its popular pies to Carlsbad

Pitfire Pizza has opened its first San Diego restaurant at a busy shopping center in south Carlsbad.The pizza t, owned by American Gonzo Food Corp., opened its first location in...
0000018c-3709-db7b-affe-3f6bb11e0000

Del Mar salon shines with hair extensions

Luxury full-service salon Addendum Salon is sweeping clients away with its line of hair extensions.Shop owner Lisa Ha, a stylist with over 20 years of experience, opened the salon...
0000018c-1349-d38a-a3ae-bb79add20000

Music and pets are welcome at North Park cafe

Pinky’s Cafe, a new pet-friendly coffee shop in North Park, combines its owners love of animals and music.Pinky’s founder Alia Henderson, who owns San Diego Affordable Spay, Neuter and Dental...
Salvador Diaz weighs flour at his Arley's French Bakery in Clairemont.<br/>

Family-owned bakery celebrates 20 years in Clairemont

Arely’s French Bakery, a family-owned bakery and restaurant, is celebrating serving the Clairemont community for nearly 20 years.Salvador Diaz, who started his career working with French pastry chefs throughout California,...
Courtney Sahagun is the owner of Savvy Macs macaron shop in Fallbrook<br/>

Sweet Fallbrook shop specializes in custom macarons

Custom macaron bakery Savvy Macs is creating one-of-a-kind confections at its new storefront in Fallbrook.The shop is owned by local mom and baker Courtney Sahagun and named after Sahagun’s daughter,...
Basile Studio was founded in 1994 by designer Paul Basile, shown here with his fiance, Jules Wilson. <br/>

Design studio brings a unique element to San Diego

Basile Studio, a full-service design and fabrication studio, is celebrating 30 years of beautiful work, including deg some of San Diego’s favorite restaurants.Paul Basile launched the studio in 1994, creating...
Kathleen Dore is the owner of Best Bud flower and gift shop on Adams Avenue.

Community flower shop blooms on Adams Avenue

A new floral design studio and gift shop, Best Bud, is blooming on Adams Avenue in North Park.Owner Kathleen Dore opened the storefront in September after launching her own floral-design...
0000018b-39bd-d6b3-ad9b-ffbd79890000

La Jolla company provides sustainable adventures

Everyday California, an ocean adventure and lifestyle brand, is focused on preserving the beauty of La Jolla’s coast while sharing it with the rest of the world.The company was founded...
0000018b-39b7-d790-a9eb-b9ff974e0000

Handmade, artisanal finds from Mexico land in San Diego

Casa Alva, an online store founded by two childhood friends, is highlighting the beauty of Mexico’s artisanal objects.Valeria Lugo and Alejandra Soria Rojas crossed paths in Cancun, where they both...
Emilio Delucca and Maribel Siman-Delucca are the owners of Back from Tomboctou on Adams Avenue.<br/>

Adams Avenue folk art shop is window to the world

Handmade treasures are everywhere at Back from Tomboctou, a wholesale business and retail shop selling ethnic folk art and collectibles from all over the world.Claudio Delucca and Maribel Siman-Delucca have...
Scout Frank is the owner of Ransack, a vintage western retail shop on South Coast Highway in Oceanside.

Oceanside vintage shop offers rare Western finds

Ransack, a vintage retailer at 1639 South Coast Highway in Oceanside, is giving a second life to rare vintage finds that have a western flair.Scout Frank, the shop’s owner, said...
Sean Yontz and Jon Rhinerson opened the Mexican fusion restaurant, Échale, in Encinitas in April.<br/>

Echale puts down roots in Encinitas

Échale, a traveling pop-up specializing in unique tacos, now has its own restaurant in Encinitas serving dishes with Mexican, Mediterranean and French touches.Sean Yontz, the fine dining chef at Échale,...
Home Coffee in National City recently unveiled its redesigned interior with retro vibes and pops of orange, yellow and green.<br/><br/>

National City coffee shop feels like home

National City’s trendy coffee shop, Home Coffee, has a new look as it celebrates three years of serving the South Bay community.“(The cafe) is just such a cool spot for...
Sean Yontz and Jon Rhinerson opened the Mexican fusion restaurant, Échale, in Encinitas in April.<br/>

Echale puts down roots in Encinitas

Échale, a traveling pop-up specializing in unique tacos, now has its own restaurant in Encinitas serving dishes with Mexican, Mediterranean and French touches.Sean Yontz, the fine dining chef at Échale,...
'Popnology' is a new exhibit by Stage 9 Productions opening Wednesday at the Comic-Con Museum.

New exhibits sure to ‘pop’ at Comic-Con Museum

New exhibits opening this week at the Comic-Con Museum are taking visitors on an immersive exploration of popular art.An extension of Comic-Con International—the country’s largest comics and pop culture event—the...
Kyle and Paige Palaniuk are the owners of Granada House in North Park.

Design-forward event space opens in North Park

Granada House, a stylish and welcoming event space, has opened in North Park only steps away from the community’s emblematic Mini Park.Kyle Palanuik, who founded the venue with his wife,...
Jessica and Davin Waite are the owners of The Plot Express at The Cottages in Carlsbad.

Vegan eatery plants new outpost in Carlsbad

The Plot Express is the one of the latest restaurants to find a spot at The Cottages, a new collective at 2956 Roosevelt Street in Carlsbad Village that serves up...
Harumama Ramen + Buns + Sushi is set to open in Vista later this year.<br/>

Harumama’s character buns coming to Vista

San Diego’s famous and delicious character steamed buns will be available in Vista this fall as Harumama opens its sixth location in the county.“We are overwhelmed by the of...
Jeff Oliveri is the owner of Tavola Nostra in Hillcrest.<br/>

Italian eatery carries on family recipes, ‘Pinsa’

Tavola Nostra Pizzeria E Cucina, an Italian restaurant specializing in the owner’s family recipes, is celebrating three years of serving delicacies including an ancient style of pizza called Pinsa Romana.“I...
ADOBE by Jess Vargas sells eco-friendly, artisan-made homegoods including textiles, baskets and pottery.<br/>

Carlsbad home decor shop curates global finds

ADOBE by Jess Vargas, a home decor shop in Carlsbad, is sourcing artisan-made finds from across the globe that are both stunning and ethically sourced.“All of our products are curated...
Lisa Desantis-Kirchmer and Dana Gagnon are the owners of Hart and Honey in Encinitas.<br/>

Hart and Honey offers sweet home inspiration

The two owners of Hart and Honey in Encinitas are sharing their ion for beautiful decor by specializing in warehouse sales with items collected from all over the globe.The female-owned...
Dinky Donut Shack serves bite-sized gourmet donuts and other delicious breakfast items at a walk-up site at the Islander restaurant in Coronado.<br/>

Breakfast shack brings mini donuts to Coronado

Coronado’s tiki-inspired restaurant, The Islander, is bringing some sweetness to the island with its new Dinky Donut Shack.“We’re making house-made donuts every morning that are miniature in size, so it’s...
Elliott and Kelly Townsend are the owners and creatives behind Long Story Short, a new restaurant in North Park.

Dinner pop-up scores its own space in North Park

Long Story Short, a pop-up dinner series that has been operating for several years out of the Solana Beach wine shop Vino Carta, has morphed into a new dinner-only restaurant...
Leigh Keith is one of the founders of San Diego-based Perfect Snacks.

Family’s ‘perfect’ snack brand still going strong

San Diego-based Perfect Snacks is still making fans with its protein-packed treats based on a lifelong family recipe.“Consumers really appreciate how satiating they are,” said Leigh Keith, one of the...
HomeState, a new eatery featuring Texas-inspired soul food, opened earlier this year in the Freeman Collective in Oceanside.

Texas kitchen brings its soulful tacos to Oceanside

HomeState, a popular SoCal restaurant brand that specializes in Texas specialties, is bringing its breakfast tacos, queso and other soulful foods to Oceanside.“I’m really happy .. (to be) showcasing Texas...
Karina Kravalis and Roberto Avila of Zest Wine Bistro<br/>

Cozy wine bar and eatery lands in Lemon Grove

Zest Wine Bistro, a family-owned wine bar and eatery, is bringing a tasteful venue for wine lovers to Lemon Grove.“I knew that there was a need for places like this...
Charles "Charlie" Knowles and Manny Da Luz of Bica in Normal Heights.<br/>

Little cafe brings good vibes to Normal Heights

Bica, a charming new daytime cafe in Normal Heights, is fostering a sense of community one European-style espresso at a time.“We’ve gotten a lot of great from the community...
Ivonne Aguilar, left, and Elia Heredia of Blooming House Montessori School.

Spanish-immersion Montessori blooms in Encinitas

Encinitas is now home to Blooming House Montessori Schools, a new Spanish-immersion school where children are encouraged to blossom into bilingual individuals.“Our Montessori-style education ... is like an extension of...
Ivonne Aguilar, left, and Elia Heredia of Blooming House Montessori School.

Spanish-immersion Montessori blooms in Encinitas

Encinitas is now home to Blooming House Montessori Schools, a new Spanish-immersion school where children are encouraged to blossom into bilingual individuals.“Our Montessori-style education .. is like an extension of...
00000189-b24f-d724-adbf-bfffdd690000

City Tacos opens fun playground, shops in OB

City Tacos, a beloved taqueria in San Diego, is branching out with the debut of OB Playground, a Mexican eatery with a large courtyard with games at 4896 Voltaire Street.“I...
00000189-6a70-dde5-a1bf-6af7b4180000

Cafe celebrates traditional Japanese comfort foods

Hatsuzakura, a new Japanese cafe in University Heights, is serving comfort foods true to the Kissaten or Japanese tea house style.“People who have been to Kissatens in Japan and have...
Taylor Fields is the owner of Nostalgia Coffee Roasters.

Nostalgia Coffee Roasters is deeply committed to diversity

San Diego-based Nostalgia Coffee Roasters is creating deeper opportunities for underrepresented communities in the coffee industry, including women.“As a gay women-owned coffee roaster…I realized the exposure and the voice we...
Megan Wood is the owner of Corridor Candle Co., which makes natural candles with nontoxic ingredients.

Company’s natural candles smell like San Diego

Inspired by iconic spots in San Diego, Corridor Candle Co. specializes in natural, handmade candles with scents that bring people back to their favorite places.The company was founded in 2021...
Billy and Suzanna Beltz are the owners of Oddish Wine at 5322 Bank Street.<br/>

Urban winery brings unique pours to beer garden

The founders behind Lost Cause Meadery, Billy and Suzanna Beltz are welcoming their latest project: an urban winery called Oddish Wine specializing in unique alcoholic beverages.“We’re an adventurous winery focused...
Gabriel Feitosa is an artistic dog groomer and viral Tik Tok star who has opened his own pet-grooming boutique in San Diego.

Dog grooming artist gives pets creative makeovers

Gabriel Feitosa, a world-renowned dog groomer, is transforming pets into living art at his newly-revamped pet boutique in San Diego.“(Growing up), I thought I was going to be an artist,”...
Lisane Basquiat, standing center, is the founder of Hera Hub Carlsbad, shown here with Kelly Stokes-Brown, Heather Conklin and Virgen Barnett.

Co-working space brings women together in Carlsbad

A co-working space founded by women, for women, Hera Hub Carlsbad is providing a space for like-minded female entrepreneurs seeking community.“Getting into a ive environment gives an entrepreneur the benefit...
Libby Liewald Lefanowicz <br/>

Vegan ice cream company creates allergy-free treats

San Diego-based Kula Desserts is making vegan, gluten-free ice cream a delicious indulgence for everyone, one scoop at a time.The products are gaining fans throughout the region and routinely get...
Interior designer Brian Brown is the founder of Brian Brown Studio, now located in Hillcrest.

Brian Brown Studio unveils new Hillcrest showroom

Brian Brown Studio is unveiling a new showroom in Hillcrest that showcases its founder’s fresh, upscale California style.“Interior design…changes your life and family dynamic,” said Brown, the studio’s namesake and...
Board and Brush Creative Studio is a place where people can create their own artwork in a fun, relaxing environment.

DIY studio leads creative workshops in La Jolla

Board and Brush Creative Studio, a franchise that leads fun and artistic DIY workshops, recently opened its first location in San Diego, welcoming creators of all levels.Doug Vocelle and Sam...
00000188-44c3-daff-adf8-cff309fe0000

Online shop imports wearable heirlooms for kids

Wild Wawa, an Encinitas-based online children’s shop, is importing handmade, wearable heirlooms all the way from Peru.“The artisanal craft makes it so much more special to have something handmade,” said...
Joseph Locricchio is the owner of Tony Pepperoni Pizzeria, with five locations including a new one in Vista.<br/>

Tony Pepperoni Pizzeria savors expansion to Vista

Tony Pepperoni Pizzeria is now serving up it popular pies in Vista, opening its fourth location in San Diego County and fifth overall.Owner Joseph Locricchio said Vista customers have already...
Gal Tshnieder and Laura Quintana are the founders of Saba Surf, which sells homemade surf wax and surf apparel and accessories.<br/>

Homemade natural surf wax makes waves in SoCal

Saba Surf and its distinctive homemade surf wax is riding a wave of popularity with surfers in Southern California and beyond.“Everyone ... loves (our surf wax),” said Gal Tshnieder, who...
Michael and Mariel Upton of Upton design studio, which offers artwork and goods for the home.<br/>

Vista-based Upton creates accessible art, home goods

Upton design studio is a family-owned art and home goods company making high-quality art more accessible to homes across the nation.“We genuinely feel like art in someone’s home can inspire...
Kamielea or “Kamie” Waldriff-Torres is the founder of Fox Eyes Makeup Studio in San Diego<br/>

Makeup studio brings glam looks to Old Town

Nestled in Old Town, Fox Eyes Makeup Studio is bridging the creative gap between mall makeup services and upscale, at-home makeup artistry.“There's such a demand in San Diego for women...
Jasmine Williams is the founder of SUNNY&TED, a line of diverse home goods representing people of color.<br/><br/><br/>

Line of inclusive home goods shines in San Diego

A San Diego-based décor company is bringing a diverse range of creations into the home, helping increase the representation of Black and Brown communities.“There is a lack of diversity in...
John Hall created First Light Surf Club to promote the mental health benefits of surfing in the early morning.<br/><br/><br/>

Surf club brand makes a splash in Carlsbad

First Light Surf Club is uniting early risers in North County who share a love of surfing, hoping to foster a healthier community.“Starting the day in the ocean, surfing with...
00000187-482d-d223-afff-6eed78b10000

RG shop in La Jolla offers ‘permanent’ jewelry

RG, a jewelry brand with stores in L.A. and San Clemente, is now bringing its permanent and affordable sustainable jewelry to Westfield UTC.The company opened its local store in March,...
Becca Title, the owner of Meet Cute Romance Bookshop, said one of her goals with the store is to highlight diverse love stories.<br/><br/><br/>

All-romance bookstore melts hearts in North Park

Meet Cute Romance Bookshop is North Park’s latest page turner, offering a charming collection of love stories for readers looking for a happily ever after.“I think people write (romance books)...
Shihomi Borillo is the owner of Kinme Omakase.<br/>

Kinme Omakase celebrates art of haute Japanese cuisine

Kinme Omakase has ed the fine dining scene in Bankers Hill, fusing Japanese traditions with a Californian flair that’s beautifully expressed in an intimate 10-course culinary experience.“(The restaurant is) a...
Jillian Sassone is the founder and designer of Marrow Fine, with stores in One Paseo and Newport Beach.<br/>

Marrow Fine shop in One Paseo has new sparkle

Marrow Fine is putting a twinkle in jewelry pieces from the past at its newly revamped lux storefront in One Paseo.Jillian Sassone, the jewelry store’s founder and designer, said the...
Jillian Sassone is the founder and designer of Marrow Fine, with stores in One Paseo and Newport Beach.<br/>

Marrow Fine shop in One Paseo has new sparkle

Marrow Fine is putting a twinkle in jewelry pieces from the past at its newly revamped lux storefront in One Paseo.Jillian Sassone, the jewelry store’s founder and designer, said the...
Oscar Eberle and Xavier Barrett are the owners and operators of Rev Body gym in Eastlake.<br/>

Eastlake gym builds up , community

Growing from a garage studio to a fully-equipped gym, Rev Body in Eastlake continues to up its game while pushing its community to reach goals together, mentally and physically.“We want...
The citrusy Fresh Prince — with spicy tuna, salmon, avocado, cilantro and lemon slices — is a menu favorite at The Sushi Stand.<br/>

The Sushi Stand rolls into Liberty Public Market

A new grab-and-go lunch stop dubbed The Sushi Stand is ing Liberty Public Market, making fresh and unique high-quality rolls, packed and ready to go.“Nothing I’m doing is really traditional,”...
David Peterson and Adam Stankiewicz are the owners of GoGo Modern in North Park.

Shop puts modern spin on vintage merchandise

GoGo Modern is making fans in North Park with its eclectic variety of vintage goods and its modern spin on mid-century collectibles.“(People are) saying they love the store, the curation...