San Diego is getting its first Red White & Blue Thrift.
The chain, with close to 30 locations across the U.S., is expected to open a location this fall at 1669 Euclid Ave. in Oak Park.
“We’ll be bringing around 100 jobs to the local community and are excited to become part of the neighborhood,” its marketing coordinator, Phoebe Gaston, wrote in an email.
“Once the date is finalized, we’ll be hosting a grand opening weekend celebration filled with fun activities like raffles, giveaways, and free doughnuts — so there will definitely be opportunities for your readers to in the excitement,” she added.
The retailer describes itself as a jack-of-all-trades merchant on its website, with “vintage, designer, new, nearly new, antique and collectible goods.”
At 30,000 square feet, the Oak Park store will match the footprint of other Red White & Blue Thrift shops. It will be spacious, with at ATM, a green recycling center, and “clothing, shoes, linens, jewelry, accessories, housewares, toys, books, electronics and furniture for the entire family,” its website says.
Each day, its stores stock thousands of new items at each location, the website adds.
“Each of our stores puts out around 10,000 new items of merchandise daily,” Gaston confirmed. “That means every day is different, with new treasures waiting to be discovered by our customers.”
The chain, headquartered in Ventura, has one location in Escondido. It has a handful of stores in Southern California. It is part of the portfolio of Endeavour Capital, a private equity company that invests in companies in the Western U.S. whose investments include Bristol Farms and Johnny Was.
Strong secondhand retail
Secondhand retailers are expected to boom.
In a 2025 report, ThredUp, an online clothing reseller, said the global secondhand apparel market is “expected to reach $367 billion by 2029, growing 2.7X faster than the overall global apparel market.” In the U.S., the second apparel market is “expected to reach $74 billion by 2029, growing 9% annually on average,” ThedUp wrote.
The Trump istration’s trade policy is one factor that is expected to spur this growth.
“New government policies around tariffs and trade are expected to provide a healthy tailwind to secondhand,” the report says.
Almost half of U.S. consumers consider potential resale value when they shop for new clothes, ThredUp added.
The National Association of Resale & Thrift Shops estimates there are more 25,000 resale, consignment and nonprofit resale shops in the U.S.
“Resale has become destination shopping with the recent industry trend of clustering,” that trade group says on its website. “Many areas are seeing resale stores opening in close proximity to each other, taking advantage of existing traffic. Antique shops have clustered for years and factory outlet stores are grouped together, proving that consumers will travel farther to reach a group of like stores.”
This Red White & Blue Thrift shop in San Diego, however, is not clustered with other secondhand stores, according to Google Maps.
