A San Diego-based décor company is bringing a diverse range of creations into the home, helping increase the representation of Black and Brown communities.
“There is a lack of diversity in the home goods industry,” said Jasmine Williams, the creator of SUNNY&TED, an online retailer specializing in products that represent people of color. “My voice is important. It’s kind of become this mission that I’m spearheading.”
In 2018, Williams — who was expecting her first son — went on an “extreme scavenger hunt” in search of a Christmas mug with a Black Santa Claus to down to her child.
She grew disheartened when she couldn’t find a mug that looked like her family and community.
“It made me feel like, ‘Wow, does this whole group of people not matter? Why are we not represented?’” Williams said.
The experience sparked SUNNY&TED, which launched in 2020 with its signature Cocoa Santa Mug in three shades of brown: honey, caramel and chocolate.
Inspired by her two sons, Theodore and Sunday, Williams’ shop now offers a collection of home goods including plates, break-resistant melamine mugs, ornaments, party ware, pillows and more.
In May, the company will release The Merfolk Collection, a new line of mugs, plates and cups featuring mermaids with different skin tones inspired by the new adaptation of “The Little Mermaid,” coming to theaters this year.
While Williams created her brand for Black and Brown communities, she said everyone relates to the products.
“It’s been amazing to see Asian, Mexican, Black and even White people (respond),” she said.
Find SUNNY&TED products online and at select retailers including Socialite Party Parlor in downtown Chula Vista.
Visit sunnyandted.com and follow @shopsunnyandted on Instagram.
Roxana Becerril is a freelance writer.
